Focus Groups: A Framework for Implementation

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Published: Sep 3, 2020
DOI: https://doi.org/10.33890/innova.v5.n3.2020.1401
Keywords:
focus groups, interview, qualitative methodology, research, participants grupos focales, entrevista, metodología cualitativa, investigación, participantes

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Fabián Darío Rodas Pacheco
Universidad de Cuenca, Ecuador
Vicente Guillermo Pacheco Salazar
Universidad de Cuenca, Ecuador

Abstract

The focus group technique has been used by researchers in social and behavioral sciences for more than eighty years. However, amid a wide spectrum of information regarding focus groups, it is pertinent the need to have clear guidelines for its implementation in the social scope. In this scenario, the objective of this literature review aims at defining the theoretical principles and essential criteria regarding the focus groups to provide both students and researchers with the necessary tools required for the implementation of this technique, at the time of collecting data. This study is part of the descriptive bibliographic review type methodology. In this context, it is observed that the terms method and technique are used as synonyms, these being different in meaning, there is no consensus on the number of questions asked during the interview, and the number of participants should consist of six to ten collaborators.

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How to Cite
Rodas Pacheco, F. D. ., & Pacheco Salazar, V. G. (2020). Focus Groups: A Framework for Implementation. INNOVA Reseach Journal, 5(3), 182–195. https://doi.org/10.33890/innova.v5.n3.2020.1401
Issue
Vol. 5 No. 3 (2020): (September - December. 2020)
Section
Anticles

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Author Biographies

Fabián Darío Rodas Pacheco, Universidad de Cuenca, Ecuador

Fabián Rodas Pacheco es actualmente profesor titular de enseñanza del idioma inglés en la Universidad de Cuenca, Ecuador y lleva enseñando 28 años. Nacido en Cuenca, Ecuador. El docente tiene un título de Associate in Applied Science de la Universidad de Minnesota de los Estados Unidos.  Luego continúo sus estudios en la Universidad de Cuenca y se graduó como licenciado en la especialización de inglés. Después estudió un  programa de doctorado en la UTPL mención en Investigación y Planificación Educativa y una maestría en Gerencia y Liderazgo Educacional, también en la UTPL. Actualmente, está cursando un doctorado en Educación en la Universidad Nacional de La Plata, Argentina. La investigación que el docente ha realizado se ha enmarcado en temas como metodologías de la investigación, literatura y la comunicación intercultural.

Vicente Guillermo Pacheco Salazar, Universidad de Cuenca, Ecuador

Guillermo Pacheco Salazar es actualmente profesor titular de Enseñanza del Idioma Inglés en la Universidad de Cuenca, Ecuador y lleva enseñando 20 años. Nacido en Cuenca, Ecuador. El docente se educó en la Universidad de Cuenca y se graduó con una licenciatura en Enseñanza del Idioma inglés. Luego, estudió dos programas de maestría, uno en Docencia y Desarrollo Curricular en Educación Superior y otro en Lingüística Aplicada. Actualmente, está cursando un doctorado en Educación en la Universidad Nacional de La Plata, Argentina; lo que le ha llevado a enseñar materias de grado y posgrado. La investigación que el docente ha realizado se ha enmarcado en temas como Flipped Learning, las TIC en la educación superior, el aprendizaje de idiomas, las tendencias en la educación y la enseñanza y el aprendizaje en la educación superior.

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