Modelo de negocios Canvas: Análisis de sus horizontes epistemológicos

Abstract

The object of the research is to test the relationships of the components of business
models "Canvas " with studies of economic and social feasibility analyze their
epistemological horizon from the type of work titling Business Models. The scope of the
study is exploratory and descriptive, it was used the theoretical analysis- synthesis method
and empirical method through surveys directed students In this paper is torn, and reflects the
business model Canvas, it contains an epistemological approach empirical, positivist and
pragmatic character that evolves not social; therefore it prioritizes such as: the marketbusiness
- financial investment and not to the society that welcomes them. Preventing future
research correlational and explanatory character; designing a business model social economic
feasibility economically determined social vision and entrepreneurship of future professionals
MKT & NC. Likewise, the University of Guayaquil (UG ) , proclaims an educational model
for critical social , systemic competencies ; where the training of its professionals through
new curricula ; first openly express requirement to contribute to society as a whole;
Construction of the production model , the gender and other positive externalities vulnerable
and strategic sector.