Estrategias de marketing en la gestión de inscripción: Correo directo y ayuda financiera
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Abstract
The increase in higher education institutions has resulted in the commercialization of higher education, which has increased competition among the institutions that provide this service. Universities have an economic need to recruit new students and retain those who have already been admitted to secure their earnings and have the funds to continue offering their educational services. The two ways that higher education institutions use to attract students are through direct mail and financial aid. They strive to offer attractive financial packages to the most qualified students to make them choose their university over another. The following article describes and analyzes the recruitment processes in the field of higher education.
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