Approach to the process of making a tourism experience memorable
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This grounded theory study was based on the model of the progression of economic value proposed in the theory of experiences, according to which it determines that the economy evolves, providing various economic offers or value propositions, as well as explaining the direct relationship between the competitive position, price and customer needs with each evolutionary stage. In this case, the current economy provides the customer experience as a differentiating element, so its nature must be memorable and individualized. In this sense, this research stimulates the discussion of the experience in the tourism industry. On the other hand, the literature in the tourism field associated variables that control the memory of an individual, however, they do not explain what are the variables that are stored in memory as a lasting memory? How is information stored in memory retrieved? and what are the characteristics of a memorable experience. For this reason, the purpose of this research is to understand the process of transforming a tourist experience into a memorable one in the hotel industry. The research design is qualitative, specifically the systematic basis. Secondary data collection was obtained from the Researchgate, Science-Direct, Scopus, Emerald insight and Web of Science databases. A total of 83 bibliographic reviews were used to obtain a more specific explanation of the study phenomenon from the perspective of various authors. In order to obtain categories and links of the problem, the analysis of the information was done through the program atlas ti, 7.5. The results revealed that the Memorable Tourist Experience is a stimulus; it can be stored in memory (as an experience); can be encoded and retrieved (through narratives). In addition, this study identified 2 factors (affective state and sensory state) to support that the tourist experience can become memorable. Likewise, the results generated hypotheses, which were derived from the data collected and contrasted with previous literature, providing new views of the object of study.
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