The contribution of digital tools in the development of community tourism in a populated center of the peruvian jungle
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Abstract
Preferences for tourism have changed over time and with digitization, people have access to important and often decisive information to know places that distinguish them due to their attractive history, cultural essence, and proximity to nature. Living experiences from the place of origin has become a source of tourism promotion, however, the lack of accessibility to digital tools in the communities furthest from the jungle, opens a digital divide. The present study aims to propose strategies for the use of digital tools that contribute to the development of community tourism in a populated center in the department of San Martin in Peru. A study with a mixed, projective, non-experimental approach and an inductive and deductive method was carried out; A questionnaire was applied to 160 people and an interview guide to three experts: the mayor of the town of Maceda, a professional in the tourism industry specialized in the San Martín region and the founder of a travel agency dedicated to community tourism and ecotourism. The results showed that the factors that hinder the development of community tourism is related to the low connectivity and information about the management of the sector, despite the fact that the community is interested in participating in these activities, in turn, the image of the people does not it is the most suitable for receiving tourists; It is evident that the reasons lie in the limited access to the digitization and no support they receive.
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