ESPINOZA, M.; CEVALLOS, N.; TUSEV, A. Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador. INNOVA Research Journal, [S. l.], v. 2, n. 6, p. 120–135, 2017. DOI: 10.33890/innova.v2.n6.2017.225. Disponível em: https://revistas.uide.edu.ec/index.php/innova/article/view/225. Acesso em: 2 may. 2024.